Have you ever had that moment where you stare at your screen, just trying to think of a good headline for your email, website or product... but nothing really happens?
Wouldn’t it be great to just skip that?
This problem is the reason we decided to write this book. Headline Formulask is a blueprint that makes creating titles for your product easy. You grab one of the 200 headlines, fill in the blanks and tada: your headline is ready.
This book was initially a Google Spreadsheet we (Gijs and Danny) created for our own projects. We were sick and tired of those days we kept looking at a blank screen, unable to come up with any headlines, titles or subject lines.
Then, one day, we decided to do something about it. We collected all the headlines we ever used and researched which headlines resulted in the highest conversions possible. After many hours of brainstorming, researching and grinding our brains, we ultimately selected 200 different headlines.
We a/b tested the new headlines on the websites of our clients and got amazing results. Some headlines even doubled the initial conversion rates!
Screenshot of one of the experiments we performed with our new headlines.
Quickly, word spread around town, and a few co-workers asked us if we could share this “secret” collection of converting headlines with them. We did. They tested some of our headlines and saw some very positive results with these headlines as well. They were blown away by the massive impact a headline could make. This success inspired us to share our collection of 200 headlines with everyone.
Why keep all those 200 headline formulas for ourselves if any marketer could benefit from this? From now on, you can stop wasting time on writing headlines that don’t convert. Pick one of our headline formulas and give it a try! We’re confident that your profit, sales, and number of customers will improve. That's why we even offer a money back guarantee if you don't see any positive results.
