The Best Landing Page Builder Software: The Definitive Guide (2021)

💪 Strengths and weaknesses Unbounce

Unbounce has a lot of strength in its templates. The designs are really good and definitely set it apart from its competitors. Their editor is also one of my favourites. As a designer myself, I love the extra features and control it offers me, while still remaining easy to use at its core.

Honestly, Unbounce’s largest weakness in this competition is probably its price. A great product comes at a price, and Unbounce is definitely on the more expensive side of the landing page tools we’re covering in this blog. That may make Unbounce a bit of a hard sell for independent designers or people with a lower budget, but in my opinion they are definitely worth the price.

✅ Is Unbounce for you?

Unbounce has some of the best products around. Their templates are among the best, and their editor is a great blend of easy to use, with advanced options for those who may want it. All of their plans should offer you enough flexibility in terms of pages and traffic to work with too.

It’s price may be a bit high for independent users, but if your wallet can allow it, I highly recommend Unbounce landing page software to anyone looking for a solid landing page builder.

Sounds like the tool for you?

💪 Strengths and weaknesses Instapage

Instapage’s editor is one of the best in my book. It’s so easy, yet allows you to do so much. There’s a reason this editor is so commonly used. I also want to give props to its templates which, despite not having too much variation, are still incredibly solid designs for any landing page.

Though I have to admit, one of its stumbling blocks is, again, its price. $99 is hefty, even if you do get a fantastic tool in return for it. For a smaller wallet, I can imagine that being a hurdle.

✅ Is Instapage for you?

Instapage’s price is the only thing that keeps me from immediately recommending it to everyone. $99 is a lot, and I definitely understand that may be too much for many of you.

If you can afford it, this landing page builder is one of the best pieces of landing page software on the market. It’s core features are easy to use, and its advanced features like Instablocks just make things even easier. Not to mention, you also get additional features like heatmaps for that price.

However, I wouldn’t stretch my budget thin for it. If you’re a smaller designer who needs to manage their funds a little more, I recommend you stick to one of the cheaper tools for the time being, and maybe consider upgrading to Instapage when the time is ripe.

Sounds like the tool for you?

💪 Strengths and weaknesses Webflow

Webflow’s editor is among the most advanced in the field, which is definitely a big advantage for it if you’re the type of person who’d be interested in that. Few editors allow you to get as in-depth as Webflow. If you’re an experienced web designer, that’s a huge plus.

However, if you’re not an experienced web designer, that may be a hurdle for you. Some basic knowledge of HTML and the like is beneficial when using Webflow, and even its more basic features are a bit tougher to get a grasp on here than they are in other tools. Keep that in mind, and make your choice wisely.

✅ Is Webflow for you?

Webflow knows its audience, that audience being experienced landing page designing professionals. This landing page tool is clearly meant for businesses who are willing to invest serious time and resources into landing page design. Among the landing page builders, Webflow is a treasure chest for professionals, and I recommend it highly for them.

However, if you’re not a dedicated pro, there may be better options out there than Webflow. Despite their very affordable pricing, they just aren’t the most intuitive and quick tool out there. They sacrifice speed and easiness for power and versatility. The question is, which do you prioritize? Make your choice accordingly.

Sounds like the tool for you?

💪 Strengths and weaknesses Leadpages

I think Leadpages scores on its simplicity. It knows what it is, and it knows what it isn’t. It isn’t a full-fledged expansive highly advanced editor; it’s an easy to use, accessible editor that allows you to easily make a landing page ready to launch. In that department, it performs really well with its easy-to-use editor and its somewhat simplistic landing page designs, but that in return makes it struggle in areas where more control would be preferable.

✅ Is Leadpages for you?

Leadpages is a great tool for those who just want to easily create a nice landing page and launch it, without worrying too much about the details. Leadpages is somewhat basic in its abilities at its core, but for some that may be exactly what you’re looking for. If you’re someone who doesn’t design landing pages full time, and your goal is to create landing pages as a part of a larger project, Leadpages page builder could be a great option for you.

Sounds like the tool for you?

💪 Strengths and weaknesses Landingi

Landingi gets points for its solid WYSIWYG editor. It’s intuitive and easy to use, and it really allows the designs to shine. The designs are a mixed bag though. There are some really good ones here, and some that I wouldn’t put past all right. Be critical when you choose your template.

✅ Is Landingi for you?

Landingi offers various agency plans, which can be customized based on the amount of subaccounts you need. This is a great feature for agencies who want to utilize a tool for their team, as it allows you to get something that matches your needs well. If you’re a larger agency, I recommend you give this a look.

As for small businesses and independent designers, the pricing is rather reasonable. The included features do vary between plans, but you should be able to get a fair bit of the way there with the cheapest plan. If Landingi sounds interesting to you, I say give them a look.

Sounds like the tool for you?

💪 Strengths and weaknesses Hubspot

As a whole, HubSpot Marketing clearly has the advantage of combining all of its various features into one package. In addition to landing pages you can manage your emails, online ads, contacts and more. This though, of course, comes at a rather steep price, which will be an immediate turn-off if you’re not looking for all of these features.

As for the editor, it knows its audience well. It’s easy to use and allows plenty of customization at a surface level, but if you want to get deeper into it, you’ll find yourself running into a wall.

✅ Is Hubspot for you?

It probably goes without saying, but I don’t recommend HubSpot Marketing to anyone except large businesses. The landing page tool isn’t included in the free plan, and the price of $800 a month is way too much for anyone smaller than a large company.

However, if you are with a large business, HubSpot Marketing may be a decent tool to consider to manage your online presence as a whole. It’s landing page tooling is decent all things considered, and centralising all of your activities in one place could be very beneficial in the long run. However, if that sounds interesting to you, I recommend you look into the tool further yourself, as I can’t speak for any of its features that aren’t landing page related.

Sounds like the tool for you?

💪 Strengths and weaknesses Clickfunnels

Clickfunnels’s editor is definitely its strongest point. While it may take a bit to fully learn everything it has to offer, it does allow you to take a lot of control over your pages in a relatively easy way.

However, I can’t look past their templates. I’m sorry, but they are some of the weakest I’ve seen thus far. There’s definitely a lot of room for improvement here, and especially for the price I feel like the templates on offer should be better.

✅ Is Clickfunnels for you?

I’m having a hard time recommending Clickfunnels. Their templates are some of the weakest among the competitors today, and I just don’t feel comfortable using their products like I do with the others. However, their editor is solid all things considered, and the reviews show it does have its fans.

The price is steep though. $97 a month as your cheapest option is pretty steep, especially since I don’t feel Clickfunnels has the strong designs to back it up like Instapage. You do get some additional features with this plan, like their expansive funnel creation system, but the question is whether that’s worth it for you. If this is something you’re interested in, Clickfunnels may be worth a look. Otherwise, I recommend you look further.

Sounds like the tool for you?

💪 Strengths and weaknesses Lander

Lander is definitely very strong when it comes to its templates. To-the-point, not too complicated and focused on conversion, as it should be. When looking at the templates from this point of view, Lander is one of your best choices.

However, a huge stumbling point that I can’t ignore is the inconsistency when it comes to responsiveness. If you have a landing page (or any website for that matter) it’s essential that the page is responsive. The fact that not all templates can guarantee this is a major point of attention. You can easily work around it by making sure you select a template that is responsive, but make sure you pay attention to this.

✅ Is Lander for you?

Lander has the smallest amount of maximum visitors per month in their cheapest plan, at 5.000 per month. However, in exchange they do offer some features like A/B testing and Email Marketing integration in even their cheapest plan. Because of that, I think Lander is a great option for small businesses who would like to optimize their online presence.

I think that for the price of their Professional plan ($83/month) there are better tools available. However, if 5.000 views per month is enough for you, their cheaper plan ($16/month) may be a good option for you.

Sounds like the tool for you?