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If there’s a problem when a user tries to log in, be as specific as you can about what that problem is. Wrong email addr... Read more
May 4, 2020
People don’t like giving away information about themselves, no matter how minute it may seem to you. Therefore, it’s imp... Read more
May 3, 2020
People are selfish beings. At the end of the day, especially in marketing, the only thing they care about is how somethi... Read more
There may be some questions that are rather large and expansive, which would require paragraphs of text to properly answ... Read more
If you have an important feature as a selling point, make sure you explain it as easily and quickly as you can. If you n... Read more
It’s not unlikely that your page may have multiple call-to-action buttons. However, if that’s the case, there’s almost c... Read more
Depending on the business or even the form, you may be asking for certain information that always has a specific formatt... Read more
I’ve seen websites that offer 6, 7, 10 or even more pricing options on one pricing page. It probably goes without saying... Read more
If you have a navigation bar with many options, it’s likely that it has a pop-out structure. Basically, you hover the mo... Read more
Ever noticed how most software and services offer you multiple plans? That’s for a reason. One of those is usually the p... Read more
If users have reached your footer, they just went through your entire website. Clearly they are interested in what you’r... Read more
Don’t overdo the design. It’s the footer; it’s meant to close out the page. Your visitors just went through the bulk of... Read more
When it comes to header design, I’ve often seen sites where the header is just a page-wide element stuck to the top of t... Read more
This is one of those features I would put in the list “Such an obvious thing that most people don’t think about it”, whi... Read more
May 1, 2020
Logging in can sometimes take a little while. That’s OK, as long as you make it clear that something is happening.If the... Read more
Most sites put more emphasis on registration than on the option to log in. This is understandable; you want signing up t... Read more
People don’t like giving away information, because who knows what’ll happen with it. That’s why it’s important that you... Read more
People like to have a tangible sense of what you can provide them. “We can raise your conversion rate!” That’s great, bu... Read more
Certain businesses may rely heavily on their phone numbers for contact with customers. If your phone number is very impo... Read more
Your customers have a certain question in their head. Said question is worded in a certain way, and there’s often a tren... Read more
Every website that directly or indirectly provides any kind of service should have a Terms of Service and a Privacy Poli... Read more
It’s very possible there’s a lot you want to add to your footer, that you can’t all fit in. Navigation links, contact in... Read more
This is becoming more and more of a standard across the internet; a little button next to the password field that makes... Read more
Generic CTA’s like “Buy now”, “Download” or “Sign Up” are usually not the most effective way to write a CTA. Sometimes t... Read more
May 25, 2020
The hero should make it clear exactly what your product is. Everything should help reach that goal. That includes the vi... Read more
June 1, 2020
This is a rather simple tip, but an important one. Occasionally I still encounter form fields with a maximum number of c... Read more
People like interactivity. It makes your content more engaging and makes what you’re showing seem more interesting and i... Read more
Your navigation is usually at the top of the page. But imagine someone has scrolled all the way to the bottom. Wouldn’t... Read more
I’ve seen sites with headers that can take up a third or even half of the screen. Obviously, this is way too large. It p... Read more
When someone lands on your page, they should be naturally guided through it. The page’s structure and design should help... Read more
People won’t give you their email address for no reason. You need to entice them a little. A very good way to do this is... Read more
The pricing page is the page where visitors are bound to feel the most resistance. This is money we’re talking about aft... Read more
No, the Curse of Knowledge isn’t some ancient hex cast by librarians. The Curse of Knowledge is the idea that when you c... Read more
I should say right away that this doesn’t apply to every type of website. In fact, I think that for the majority of webs... Read more
The CTA is the most important part of your page. This is what you want all the attention to go to, and ultimately what y... Read more
The footer is where information goes that is relevant across the whole website. Your social media is one of these things... Read more
Let’s talk about the copy on your page. When it comes to what you write, be it headlines or your general copy, it’s bene... Read more
There are many ways to protect your website from malicious activity. Many sites use forms of network checking to ensure... Read more
May 11, 2020
Your features are what set you apart from the competition. Therefore, it’s important that they are unique. Emphasize wha... Read more
Adding logos to your website has a very positive influence on your conversions. If someone visits your website and sees... Read more
May 8, 2020
Did you know that there are certain words that are proven to have a positive influence on your conversion rate? It’s tru... Read more
Testimonials are one of the strongest forms of social proof there are. However, for a testimonial to work, it’s importan... Read more
If you have testimonials on your site, you obviously need the name of the person who wrote it there too. But the more in... Read more
If you have testimonials, they may be from people from large companies. Some websites add a link to those testimonials t... Read more
You don’t have to gather brand new testimonials from scratch to have useful material for your page. If you have an activ... Read more
If your site is on the larger site or it has similar pages, it’s possible your visitors may have some trouble rememberin... Read more
Case studies are usually not a requirement in many sectors, and many businesses don’t feature them on their site. But th... Read more
Testimonials have the goal of establishing you as trustworthy in a quick and effective way. In order to do this, they ha... Read more
If there’s one thing that people don’t like, it’s waiting. That and wasps, but mostly waiting. It helps a lot though if... Read more
Many sites add two fields for some information. This is done for verification, usually to catch typos. If the user someh... Read more
Putting all the questions and all the answers on the screen can take up a lot of space and can make the page hard to sca... Read more
Trust is important for any business, so you need to generate that as much as possible. The footer is an easy place to do... Read more
Sometimes users may be hesitant to click a button because they aren’t sure what the consequences will be. Especially wit... Read more
You most likely have multiple prices. One of those prices is probably the best option. The one that offers the most valu... Read more
May 17, 2020
If you have fields asking for specific information, it’s likely you have form verification on those fields. This can hel... Read more
You most likely have a primary CTA on your page. That one button you want everyone to click. A good way to do this could... Read more
Imagine being in the store, about to buy a packet of noodles, but hesitating because you have no clue what’ll happen onc... Read more
There are a lot of things that you can stuff into your header. The menu, the search feature, the login, it can be a lot... Read more
Recently I listened to a talk by Jason Cohen, founder of WP Engine, about starting a self-funded business. One of his ti... Read more
June 16, 2020
OK, this tip may seem like an open door, but I see this go wrong often enough for me to mention it here. An FAQ is meant... Read more
The header contains important information and links. It has your logo, a link to the user’s account, maybe contact info... Read more
You've probably seen this image around on the internet. But, I want to make sure you remember it again. This tactic is o... Read more
June 9, 2020
