Actually answer questions your customers may have

OK, this tip may seem like an open door, but I see this go wrong often enough for me to mention it here. An FAQ is meant for questions your customers may have. Be critical of your questions, and make sure they’re actually relevant to your customers.

For example, recently I was checking out a site for some image organization software, and I wanted to know whether it worked on Windows. The FAQ, however, had questions like “How can your product be so cheap?” or “What makes your product so awesome?”.

Questions that are too broad to mean anything, are nothing but marketing speech, or both. Be careful not to fall into this trap. 

Provide actual questions, with actual answers. That’s what your customers are looking for.