Make sure your testimonials are of just the right length

Testimonials have the goal of establishing you as trustworthy in a quick and effective way. In order to do this, they have to be unique and specific, without dragging on.

It’s important your testimonial is of the right length. Too long, and people won’t bother reading it. Too short, and the lack of detail makes it seem insignificant. A few sentences is usually about right. Try to stick to that formula; details and specifics, but also specific and concise.