Write from the perspective of your reader

Let’s talk about the copy on your page. When it comes to what you write, be it headlines or your general copy, it’s beneficial to write from the perspective of your reader. In the end, all the reader cares about is their own problems, and how your service can benefit them. Capitalize on that in your copy. 

For example, rather than writing “We will double your conversion rate”, write “Double your conversion rate!”. This shifts the focus from you to the reader, which makes it seem more relevant and personal.