Add your primary CTA to your header

You most likely have a primary CTA on your page. That one button you want everyone to click. A good way to do this could be by adding it to your header. 

If you have your primary CTA in your header, users can always easily find it back, and you’re sure they’ll see it as soon as they land on the page. This works particularly well if your header is sticky, which means it’ll literally always be visible. Don’t mess up your design to do this, but if you can, give it a shot.