Make use of action words to motivate your visitors to click
May 4, 2020Lead Generation
Did you know that there are certain words that are proven to have a positive influence on your conversion rate? Itâs true! There are some words that trigger positive feelings in the reader, which will cause them to convert faster.
These are often words that either make the product feel special, that add a sense of urgency, or that make the product personal. Next time you write a CTA, try mixing in one or more of these words (if applicable):
Free
New
You
Start
Now
Donât be afraid to mix up your wording a little either. As long as youâre clear about what the button is for, unique wording can often be beneficial. Which would you click faster? âBuy nowâ or âStart Increasing Your Conversions Now!â?