If you’ve got case studies, provide a CTA to them

Case studies are usually not a requirement in many sectors, and many businesses don’t feature them on their site. But that’s exactly why they can help you stand out from the crowd. 

Displaying the good work you did and the great results you’ve achieved with it not only gives you an extra source of social proof but also allows you to give tangible proof of what you can do. This could be exactly the thing that pulls someone over the edge. “Oh wow, they can really do what they say they can!”

If you’ve got a case study, put it on your site, and provide a CTA to it somewhere relevant on your landing page.