Actional Design Tips to Improve Your Landing Page Design62
Take your landing page design skills to the next level. Learn from a growing collection of conversion optimization tips. New tips added every week.
Show how much money customers are saving by choosing for an annual plan
Recently I listened to a talk by Jason Cohen , founder of WP Engine, about starting a self-funded business. On...
June 16, 2020
Focus on benefits, not features
You've probably seen this image around on the internet. But, I want to make sure you remember it again. This t...
June 9, 2020
Make sure your visuals are relevant, and represent your product
The hero should make it clear exactly what your product is. Everything should help reach that goal. That inclu...
June 1, 2020
Be clear and specific in your CTA
Generic CTA’s like “Buy now”, “Download” or “Sign Up” are usually not the most effective way to write a CTA. S...
May 25, 2020
Highlight the best option
You most likely have multiple prices. One of those prices is probably the best option. The one that offers the...
May 17, 2020
Use non-obstructive forms of protection and authentication
There are many ways to protect your website from malicious activity. Many sites use forms of network checking ...
May 11, 2020
Add logos of the biggest names you can get
Adding logos to your website has a very positive influence on your conversions. If someone visits your website...
May 8, 2020
If you’ve got case studies, provide a CTA to them
Case studies are usually not a requirement in many sectors, and many businesses don’t feature them on their si...
May 4, 2020
Make sure your testimonials are of just the right length
Testimonials have the goal of establishing you as trustworthy in a quick and effective way. In order to do thi...
May 4, 2020
Make use of social media comments
You don’t have to gather brand new testimonials from scratch to have useful material for your page. If you hav...
May 4, 2020
Do not link to the posters of the testimonial, unless it’s relevant for you
If you have testimonials, they may be from people from large companies. Some websites add a link to those test...
May 4, 2020
Always be sure to add a photo to your testimonial
Testimonials are one of the strongest forms of social proof there are. However, for a testimonial to work, it’...
May 4, 2020
Tell as much about the writer of the testimonial as possible
If you have testimonials on your site, you obviously need the name of the person who wrote it there too. But t...
May 4, 2020
Add a little button to make the password visible
This is becoming more and more of a standard across the internet; a little button next to the password field t...
May 4, 2020
Make sure the login screen is easy to find
Most sites put more emphasis on registration than on the option to log in. This is understandable; you want si...
May 4, 2020
If the user does something wrong, be very specific about what they did wrong
If there’s a problem when a user tries to log in, be as specific as you can about what that problem is. Wrong ...
May 4, 2020
Visualize that something is happening
Logging in can sometimes take a little while. That’s OK, as long as you make it clear that something is happen...
May 4, 2020
Make sure you bring back your USPs on the pricing page
The pricing page is the page where visitors are bound to feel the most resistance. This is money we’re talking...
May 4, 2020
Explain to users what will happen after they make a purchase
Imagine being in the store, about to buy a packet of noodles, but hesitating because you have no clue what’ll ...
May 4, 2020
Don’t offer too many options
I’ve seen websites that offer 6, 7, 10 or even more pricing options on one pricing page. It probably goes with...
May 4, 2020
Offer two or three different price plans
Ever noticed how most software and services offer you multiple plans? That’s for a reason. One of those is usu...
May 4, 2020
Provide a little gift for signing up
People won’t give you their email address for no reason. You need to entice them a little. A very good way to ...
May 4, 2020
Explain to users what will happen after they click the button
Sometimes users may be hesitant to click a button because they aren’t sure what the consequences will be. Espe...
May 4, 2020
Use contrasting colors to make your CTA stand out
The CTA is the most important part of your page. This is what you want all the attention to go to, and ultimat...
May 4, 2020
Make use of action words to motivate your visitors to click
Did you know that there are certain words that are proven to have a positive influence on your conversion rate...
May 4, 2020
Write from the perspective of your reader
Let’s talk about the copy on your page. When it comes to what you write, be it headlines or your general copy,...
May 4, 2020
Create a hierarchy in your CTA’s
It’s not unlikely that your page may have multiple call-to-action buttons. However, if that’s the case, there’...
May 4, 2020
Make sure your page has a solid visual hierarchy
When someone lands on your page, they should be naturally guided through it. The page’s structure and design s...
May 4, 2020
Darken the page when your menu is open
If you have a navigation bar with many options, it’s likely that it has a pop-out structure. Basically, you ho...
May 4, 2020
Highlight the page your visitor is currently on
If your site is on the larger site or it has similar pages, it’s possible your visitors may have some trouble ...
May 4, 2020
Try highlighting the most important option in your navigation
I should say right away that this doesn’t apply to every type of website. In fact, I think that for the majori...
May 4, 2020
Make sure your header still feels like a part of your site
When it comes to header design, I’ve often seen sites where the header is just a page-wide element stuck to th...
May 4, 2020
Have elements that can pop out when clicked
There are a lot of things that you can stuff into your header. The menu, the search feature, the login, it can...
May 4, 2020
Make sure your header is not too big
I’ve seen sites with headers that can take up a third or even half of the screen. Obviously, this is way too l...
May 4, 2020
Add your phone number to your header
Certain businesses may rely heavily on their phone numbers for contact with customers. If your phone number is...
May 4, 2020
Add your primary CTA to your header
You most likely have a primary CTA on your page. That one button you want everyone to click. A good way to do ...
May 4, 2020
Try making your header sticky
The header contains important information and links. It has your logo, a link to the user’s account, maybe con...
May 4, 2020
Consider a sub-footer if you have too much to show
It’s very possible there’s a lot you want to add to your footer, that you can’t all fit in. Navigation links, ...
May 4, 2020
Keep the footer design simple
Don’t overdo the design. It’s the footer; it’s meant to close out the page. Your visitors just went through th...
May 4, 2020
Include a CTA for lead generation
If users have reached your footer, they just went through your entire website. Clearly they are interested in ...
May 4, 2020
Repeat your navigation
Your navigation is usually at the top of the page. But imagine someone has scrolled all the way to the bottom....
May 4, 2020
Don’t forget your ToS and Privacy Policy!
Every website that directly or indirectly provides any kind of service should have a Terms of Service and a Pr...
May 4, 2020
Put links to your social media in your footer
The footer is where information goes that is relevant across the whole website. Your social media is one of th...
May 4, 2020
Repeat your contact and business info
Trust is important for any business, so you need to generate that as much as possible. The footer is an easy p...
May 4, 2020
Make use of interactive elements to emphasize certain benefits
People like interactivity. It makes your content more engaging and makes what you’re showing seem more interes...
May 4, 2020
Make sure your features are unique
Your features are what set you apart from the competition. Therefore, it’s important that they are unique. Emp...
May 4, 2020
Don’t get too wordy with your explanations
If you have an important feature as a selling point, make sure you explain it as easily and quickly as you can...
May 4, 2020
Make things tangible: Show off your numbers!
People like to have a tangible sense of what you can provide them. “We can raise your conversion rate!” That’s...
May 4, 2020
Make sure you’re talking about your customer, not you or your product
People are selfish beings. At the end of the day, especially in marketing, the only thing they care about is h...
May 4, 2020
Divide larger questions up into multiple smaller ones
There may be some questions that are rather large and expansive, which would require paragraphs of text to pro...
May 4, 2020
Be wary of the ‘Curse of Knowledge’
No, the Curse of Knowledge isn’t some ancient hex cast by librarians. The Curse of Knowledge is the idea that ...
May 4, 2020
Hide the answers behind a drop-down feature
Putting all the questions and all the answers on the screen can take up a lot of space and can make the page h...
May 4, 2020
Actually answer questions your customers may have
OK, this tip may seem like an open door, but I see this go wrong often enough for me to mention it here. An FA...
May 4, 2020
Use similar language and wording to what your customers use
Your customers have a certain question in their head. Said question is worded in a certain way, and there’s of...
May 4, 2020
Don’t add a character limit
This is a rather simple tip, but an important one. Occasionally I still encounter form fields with a maximum n...
May 4, 2020
Leave out those “Again” fields
Many sites add two fields for some information. This is done for verification, usually to catch typos. If the ...
May 4, 2020
If something goes wrong, help the sender fix it
If you have fields asking for specific information, it’s likely you have form verification on those fields. Th...
May 4, 2020
Add form verification to the fields where that could be helpful
Depending on the business or even the form, you may be asking for certain information that always has a specif...
May 3, 2020
Disclose what you will do with the sender’s personal information
People don’t like giving away information, because who knows what’ll happen with it. That’s why it’s important...
May 3, 2020
Tell the sender how long a response will take
If there’s one thing that people don’t like, it’s waiting. That and wasps, but mostly waiting. It helps a lot ...
May 3, 2020
Ask for as little information as possible
People don’t like giving away information about themselves, no matter how minute it may seem to you. Therefore...
May 3, 2020
Make sure you have an option to remember the login
This is one of those features I would put in the list “Such an obvious thing that most people don’t think abou...
May 1, 2020