Make sure your visuals are relevant, and represent your product

The hero should make it clear exactly what your product is. Everything should help reach that goal. That includes the visuals.

Most heroes make use of some form of visuals. These usually are illustrations, photos, or simply screenshots or pictures of your product. Make sure the visuals illustrate what the product does. If they don’t, they won’t accomplish anything except confusing the visitor.

In the case of an illustration, the thing you’re illustrating should also be easy to see and understand. To make sure it is, try showing the illustration to some people who don’t know your product and ask them what they think it means.